Makin Jan Ma Online Storytelling
Makin Jan Ma is a clothing label where each collection is based on a character from an imaginary film.
In order to help Makin promote his new collections in the run up to London Fashion Week, we have begun a collaborative experiment using social media platforms Facebook and Posterous. We intend to create a poetic campaign that explores the growing feelings between two characters (that represent two collections) and the mysterious histories of them. Kinglux will be responsible for the J.Sky character, whilst the second character of Dee will be handled by Makin Jan Ma in-house.
The idea is that we promote ourselves and present an image of ourselves online that may not be entirely true to our real world selves. This experiment aims to discover new facets to the collections and explore the meanings that arise from our conversations.
Click here to see J.Sky’s Facebook profile
Click here to see Dee’s blogs: Dee MJM, and the second Dee blog: Who the fuck is J.Sky?
